RCS Messaging India — Rich Messages That Get 3× More Clicks
Upgrade from plain SMS to RCS — verified brand identity, interactive buttons, product carousels, and real-time read receipts. 94% read rate. No app needed.
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The Upgrade
RCS vs SMS — The Difference is Clear
Your customers already live in their messaging app. RCS makes every business message feel like a premium branded experience.
| Feature | SMS | RCS (Ojiva AI) |
|---|---|---|
| Verified Brand Identity | ✕ | ✓ |
| Images & Rich Media | ✕ | ✓ |
| Interactive Buttons | ✕ | ✓ |
| Product Carousels | ✕ | ✓ |
| Real-Time Read Receipts | ✕ | ✓ |
| Suggested Replies | ✕ | ✓ |
| App Install Required | ✕ | ✕ |
| Read Rate | 45% | 94% |
| Average CTR | 2-5% | 15-20% |
| DLT Compliant | ✓ | ✓ |
Platform Capabilities
Rich Features That Drive Engagement
Everything you need to turn a plain text message into an interactive brand experience that customers actually engage with.
Your logo, business name, and a verified tick appear on every message you send — eliminating spoofing and building instant customer trust.
Showcase products, services, and offers with full-width images, titles, descriptions, and CTA buttons — all inside the native messaging app.
Add "Buy Now", "Book Appointment", "Track Order", "Call Us" buttons directly in the message. One tap drives immediate conversion.
See exactly when each recipient reads your message. Optimise send timing and follow-up sequences with accurate engagement data.
Pre-set reply options guide customers to respond instantly — "Yes, Confirm", "Reschedule", "Need Help". Reduces friction, increases response rates.
Delivery rates, read rates, button click tracking, carousel interactions — all in real-time. Far deeper insights than SMS ever provided.
Use Cases
RCS Messaging Across Every Industry
From retail product showcases to verified banking alerts — RCS Business Messaging elevates customer communication in every sector.
Send product carousels with "Shop Now" buttons, flash sale announcements with countdown timers, abandoned cart recovery with product images.
Verified transaction confirmations (no spoofing), loan offers with "Apply Now" buttons, investment opportunities with branded identity.
Rich boarding passes with QR codes, hotel confirmations with property images, "Modify Booking" interactive buttons.
Appointment cards with "Confirm/Reschedule" buttons, doctor profile rich cards, medication reminders with verified hospital branding.
Course previews with video thumbnails, admission updates with "Apply Now" CTAs, exam result notifications with college branding.
Live shipment tracking cards with map previews, delivery confirmation with "Rate Experience" quick reply, address update interactive flows.
Get Started
Go Live with RCS in 4 Simple Steps
Our team manages brand verification, template setup, and API integration — so you can focus on your campaigns.
Provide your business name, logo, website, and use case. Ojiva AI handles the Google RCS brand verification submission on your behalf.
Receive your verified sender ID with your business name and logo — typically approved within 3–7 business days.
Use our template builder to create rich cards, carousels, and interactive buttons. Our team reviews and optimises every template for engagement.
Send your first RCS campaign and watch real-time read rates, CTR, and button interactions roll in on your live dashboard.
Results
What Our RCS Customers Say
“Switched from plain SMS to RCS for our product carousel campaigns. CTR jumped from 3% to 18% overnight. The verified badge alone doubled our conversions.”
“Our banking clients are thrilled — RCS messages with verified identity and interactive payment links replaced 4 separate WhatsApp templates. 40% fewer queries.”
“Appointment reminders with "Confirm/Reschedule" buttons cut our no-show rate from 28% to 6%. The ROI from RCS is 4× better than SMS for us.”
FAQ
RCS Messaging — Your Questions Answered
Everything you need to know about RCS Business Messaging in India.
RCS (Rich Communication Services) is the next generation of SMS. It delivers rich multimedia messages — including images, videos, carousels, interactive buttons, and suggested replies — directly inside the native Android messaging app. No app download required by your customers.
RCS works on Android devices using Google Messages (the default messaging app on most Android phones). With 1 billion+ Android RCS users worldwide and rapid expansion by Indian telecom operators, RCS coverage is growing rapidly across India.
SMS is plain text with no branding, images, or interactivity. RCS delivers a full multimedia experience — verified business name and logo, rich media content, interactive CTA buttons, product carousels, real-time read receipts, and suggested replies. It achieves 94% read rates vs 45% for SMS and 3× higher click-through rates.
No. RCS messages are delivered natively through Google Messages, which is pre-installed on most Android devices. Your customers receive rich branded messages without downloading any additional app — making it far easier to adopt than WhatsApp or other messaging apps.
RCS pricing is competitive with SMS and the higher engagement rates — 94% read rate, 3× CTR — make it significantly more cost-effective per conversion. Contact our team for a tailored pricing plan based on your monthly message volume.
Google RCS sender verification typically takes 3–7 business days for brand approval. Once verified, your business name, logo, and verified tick appear on every message you send. Ojiva AI manages the entire verification process and supports you end-to-end.
Have more questions? Our RCS specialists are here to help.
Talk to Our TeamStart Sending Rich RCS Messages Today
Get Google-verified and deliver brand-perfect interactive messages to 1B+ Android users. Ojiva AI handles the setup — you focus on the results.