WhatsApp & SMS Marketing Platform for E-commerce & D2C Brands in India
Recover abandoned carts, confirm COD orders, send real-time shipping updates and win repeat purchases — with WhatsApp Business API, Bulk SMS and RCS for Indian online stores.
- Abandoned cart recovery — Trigger a WhatsApp or SMS nudge minutes after checkout drop-off, with a one-click return-to-cart link.
- Order & shipping lifecycle — Automated transactional updates for "order placed", "payment confirmed", "out for delivery", "delivered", with carrier tracking links and a post-delivery NPS request.
- COD confirmation & RTO reduction — Voice IVR or WhatsApp button-confirmation immediately after order placement to verify the buyer is real and ready to receive the package, dramatically reducing return-to-origin losses on high-value orders.
- Loyalty & repeat sales — WhatsApp catalogues, segment-based offers, and birthday / festive campaigns to drive repeat purchase from existing customers — usually a 5× cheaper acquisition path than paid media.
Indian e-commerce and D2C retail run on margins thin enough that every recovered cart, every successful COD delivery and every repeat order matters. The difference between a healthy CAC and an unsustainable one is often nothing more than messaging hygiene — does the cart-recovery WhatsApp land at the right moment, does the shipping update build delivery confidence, does the COD-confirmation call cut your RTO. Ojiva AI gives e-commerce, marketplace, D2C and quick-commerce teams a unified messaging layer across SMS, WhatsApp Business API, RCS and Voice that plugs into Shopify, WooCommerce, Magento and most popular Indian commerce stacks. Templates are pre-approved on DLT, transactional and promotional traffic stay separated, and per-customer segmentation handles the difference between a first-time buyer and a high-LTV repeat customer.
What E-commerce & Retail teams tell us they struggle with
Cart abandonment that compounds across the day
Most baskets are abandoned. The recovery window is short, the channel matters more than the discount, and the right nudge — at the right minute — recovers a meaningful share of revenue. A generic email an hour later does not.
Delivery & returns that decide repeat-purchase intent
Customers form their opinion of an order in the gap between "ordered" and "delivered". Real-time visibility, clean handovers and frictionless returns are now table-stakes; lacking them, the next order goes to a competitor.
Promotional fatigue that quietly kills your list
Generic "FLAT 20% OFF" blasts get unsubscribed, reported, and silently filtered. Personalised, channel-appropriate, segment-aware messaging keeps engagement healthy and protects sender reputation across operators.
Order confirmation, COD alerts & shipping updates via Bulk SMS India
The reliable rail for transactional commerce traffic — order placed, payment confirmed, shipped, out-for-delivery, delivered. DLT-registered templates keep deliverability healthy across operators.
- Abandoned cart recovery
- Order & shipping lifecycle
- COD confirmation & RTO reduction
Cart recovery, order tracking & customer support on WhatsApp API
WhatsApp is where Indian buyers actually live. Use it for cart recovery, two-way order support, catalogue browsing with product cards, and reorder flows for high-frequency products.
- Loyalty & repeat sales
- Reorder & subscription nudges
- Review & UGC collection
Rich product carousels, promotional offers & verified sender via RCS
Rich product carousels, branded sale offers, verified sender — RCS lets premium brands present their store experience inside the inbox on supported devices.
- Recover carts with utility, not desperation
- Send shipping updates from a recognisable sender
- Throttle promotional volume per customer
Key workflows for E-commerce & Retail teams
Each workflow ships in days — no custom dev needed. Use no-code flows, the visual builder, or REST API.
Abandoned cart recovery
Trigger a WhatsApp or SMS nudge minutes after checkout drop-off, with a one-click return-to-cart link. A second nudge after a few hours, a third the next day, and stop — respect the customer.
Order & shipping lifecycle
Automated transactional updates for "order placed", "payment confirmed", "out for delivery", "delivered", with carrier tracking links and a post-delivery NPS request.
COD confirmation & RTO reduction
Voice IVR or WhatsApp button-confirmation immediately after order placement to verify the buyer is real and ready to receive the package, dramatically reducing return-to-origin losses on high-value orders.
Loyalty & repeat sales
WhatsApp catalogues, segment-based offers, and birthday / festive campaigns to drive repeat purchase from existing customers — usually a 5× cheaper acquisition path than paid media.
Reorder & subscription nudges
For consumables or subscriptions, schedule a WhatsApp reorder nudge at the right interval per product. One tap to re-purchase keeps lifetime value compounding.
Review & UGC collection
Day-after-delivery review nudge with a one-tap rating link. WhatsApp button collection of photos and short clips builds your social proof library passively.
Why E-commerce & Retail teams choose Ojiva AI
The results that move the needle — across SMS, WhatsApp, RCS and Voice.
Higher recovered revenue from carts
A multi-touch WhatsApp + SMS recovery flow recovers more carts than a single-channel email sequence — the channel is the lever.
Lower RTO on cash-on-delivery orders
Pre-shipment confirmation flows cut "buyer not available" failures and protect margins on COD orders.
Reduced support inbound on order status
Real-time shipping updates remove the most common support ticket type, freeing the team for higher-value conversations.
Higher repeat-purchase rates
Segment-driven WhatsApp catalogues and reorder nudges keep customers engaged without burning the promotional list.
Cleaner sender reputation across operators
DLT-aware template hygiene and per-segment audience targeting protect deliverability — no surprise blocks on Diwali day.
DLT-registered transactional flows, opt-out compliance, and message-template safety — so promotional and transactional traffic stay neatly separated.
E-commerce messaging is subject to the same TRAI DLT framework as banking — sender IDs, templates and opt-out enforcement matter just as much. Where commerce diverges is in the much higher promotional-to-transactional ratio: a typical store sends one transactional message per order but several promotional messages per active customer per week. Ojiva AI separates these flows cleanly: distinct DLT sender IDs, distinct template categories, separate opt-out lists for promotional vs. transactional, and per-customer frequency caps that prevent your active list from ever feeling spammed. Promotional opt-outs do not block transactional alerts (a customer who opted out of offers still gets shipping updates), and per-template audit logs let you respond to operator queries quickly.
E-commerce & Retail — Frequently asked questions
Common questions from e-commerce & retail teams evaluating Ojiva AI.
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